Background & Strategic Fit
Our team empowers about 100+ Digital Marketers across 16 teams distributed in different continents to build Marketing pages on Experian.com. The platform provides marketers with 10 templates and 52 components for page building. 3 years ago, when the platform was first setup, the UX and UI was driven heavily by Engineering team. We have had to scale up rapidly in the last 2 years resulting in a huge design debt.
Recurring issues around spacing, typography and other inconsistencies has forced us to take a deeper look at building stronger foundations.
The goal of the design system initiative:
Create a shared visual language between Engineering and Design teams
Establish new standards around the platform to create uniformity across all components
Collaborate with key engineering team members to establish the pattern library on Figma
Why
To remove inconsistencies and handle design debt
To be nimble and scale faster
Easy onboarding for Designers and Developers
Process
To build the robust design system that is easily scalable, I used the principles of Brad Frost's Atomic Design.
